show me the money

A passenger is a unique type of consumer…one who is on-the-move. They travel in large numbers through secure and controlled environments and can be on-board an aircraft for up to 18 hours or a cruise ship for as long as 4 weeks. Most importantly, when boarded passengers are a captive and often ‘cash rich’ audience.

They are targeted and can be segmented by their country of origin, socio demographics, travel purpose and route. They are media receptive - they want to watch, read, play, taste, interact and learn. They have a buying mentality and are pre-disposed to new ideas and concepts. They are also often decision makers and influencers across a wide range of demographics.

Traditional media avenues for brands like TV, press and radio are now fragmented and saturated. Brands are now looking for new, stimulating and engaging ways to interact with and communicate to their target audience.

Consumer pressure and new technology is driving a step-change in media activity. As a result, marketing directors are looking for sophisticated new ways of communicating to their target market audience. ideas that fly are at the forefront of developing new and lucrative media real estate for travel operators with minimal operational impact.