catch them while you can

A passenger is a unique type of consumer…one who is on-the-move. They travel in large numbers through secure and controlled environments and can be on-board an aircraft for up to 18 hours or a cruise ship for as long as 4 weeks. Most importantly, when boarded, passengers are a captive and often cash rich audience.

They are highly targeted and can be segmented by their country of origin, socio demographics, travel purpose and route.

They are media receptive - they want to watch, read, play, interact and learn. They have a buying mentality and are pre-disposed to new ideas and concepts. They are also often decision makers and influencers across a wide range of demographics.