I want, I want, I want

Traditional media avenues for brands like TV, press and radio are saturated. Brands are now looking for new, stimulating and engaging ways to interact with and communicate to their target audience.

Consumers now expect more and long-haul airline passengers are at the forefront of this movement; economy seats are getting wider and longer, airport lounges are more comfortable, on-board entertainment is now richer and more diverse, somehow, even airline meals taste better. These are all signals that the passenger wants more and is getting it.

Consumer pressure and new technology is driving a step-change in media activity. As a result, sophisticated new ways of communicating to passengers inside aircraft, cruise ships, trains and the lounges and terminal buildings that service them are being developed. Ideas that fly are at the forefront of this exciting new opportunity.